Customer relationship management (CRM), as the name suggests, is software for managing your brand’s relationship with the customers. Your business can use CRM software for tracking interactions and other data for streamlining sales and marketing efforts, improve customer experience, accounting, and management. A CRM solution enables multiple people within a company to access the data and edit the information about a customer journey.
Microsoft Dynamics 365 CRM offers all of the above and more. Dynamics 365 CRM is data-driven software that helps businesses improve how they interact with customers. It helps businesses manage their customer database, generate more conversions, engage with their customers, and resolve customer-related issues.
Microsoft Dynamics 365 CRM helps businesses store all customer interactions in a shared high performance SQL CRM database across different departments and manages sales, marketing, customer service, and customer support. It also supports seamless integration with Microsoft Office 365 and Outlook.
Furthermore, the primary benefit of Microsoft Dynamics CRM is that it enables businesses to seamlessly integrate Dynamics 365 CRM with other modules in the Dynamics 365 suite, including Dynamics 365 Sales, Dynamics 365 Customer service, Dynamics 365 Field Service Dynamics 365 Marketing, and Finance and operations.
Why should a business implement a CRM solution?
Businesses can use Dynamics 365 CRM to improve customer service, garner better customer relationships, and increase user efficiency levels. Eventually, businesses can enjoy more repeat purchases, conversions, revenue, and profits.
D365 CRM centralizes customer data in a unified place so that everyone in the organization can access all the information from anywhere and anytime. It helps different teams across multiple departments maximize customer communications and sales efforts. Furthermore, the centralization of data also enables greater collaboration between departments.
With Dynamics 365 CRM, businesses can manage and maintain customer relationships, track potential customers, marketing, and funnel, and deliver actionable insights. Moreover, CRM solutions increase profitability by enabling businesses to streamline administrative processes in the sales, marketing, and service departments. More importantly, businesses get more freedom to focus on building and maintaining customer relationships that will go a long way in scalability.
Dynamics 365 CRM is a strong CRM solution. It is a multifaceted platform where businesses can store everything crucial from developing to improving and retaining customer relationships. Without the support of an integrated CRM solution, businesses might miss growth opportunities and lose potential customers and revenue. Eventually, businesses can optimize their operating processes and make the most of their customer relationships or sales data.
Businesses are likely to lose their customers to their competitors even with a second’s delay. Without Dynamics 365 CRM, an automated and centralized CRM system, brands can keep track of customer interactions and leverage new business opportunities.
How does it relate to Dynamics 365?
Microsoft rebranded its Dynamics suite in November 2016, rolling all of its ERP and CRM products into one umbrella product; Microsoft Dynamics 365. Dynamics GP and Dynamics SL remained standalone products, but the other software was renamed and incorporated under Dynamics 365. Furthermore, Dynamics CRM became Dynamics 365 for Sales, Dynamics AX became Dynamics 365 for Finance and Operations, and Dynamics NAV was revamped as Dynamics 365 Business Central.
The functionalities of some apps were transformed into smaller, modular software, so businesses can decide the features they want. There are nine major apps within Microsoft Dynamics 365, out of which some are CRM, and some are ERP products. What Microsoft earlier sold as Dynamics CRM has now been split into four apps. These apps include Dynamics 365 for Customer Service, Dynamics 365 for Field Service, Dynamics 365 for Sales, and Dynamics 365 for Project Service Automation.
What are the benefits of Dynamics 365 CRM?
Businesses get a flexible solution that’s customizable to suit their business requirements with Microsoft Dynamics 365 CRM. Furthermore, brands can choose a stand-alone application to meet the needs of a specific line of business or use multiple CRM tools that work together as a powerful integrated solution.
Listed below are some of the many benefits of Microsoft Dynamics 365 CRM:
- Sustain, grow, and expand: Small or big enterprises planning on expanding their business operations can benefit from Dynamics 365 CRM. The software can help them gain a competitive edge in the market. Furthermore, it can lighten the burden of IT management off their employees. Eventually, businesses can focus on scaling their operations.
- Simplify customer journeys: Dynamics 365 CRM can help industry leaders who are looking for large-scale CRM solutions. The CRM solution from Microsoft can help businesses simplify and improve even the most complex customer journeys and engagements with a range of CRM tools that scale and fit the budget and business requirements.
- Enhance your marketing efforts: The CRM solution enables businesses to simplify customers’ journeys, create multichannel marketing strategies, nurture current leads, and align the marketing and sales efforts to drive maximum results. Companies get access to planning and tracking tools that seamlessly integrate with existing apps and solutions.
- Drive personal engagement with customers: Dynamics 365 CRM empowers sellers to predict customer demands, better understand customer requirements, increase personalized engagement with customers, and ensure more conversions. Furthermore, businesses can sell smarter with actionable insights, boost productivity, foster customer relationships, accelerate sales performance, and more. Microsoft Dynamics 365 CRM also supports AI functionalities enable businesses to track customer relationships and automate sales processes with relevant prompts that enhance sales strategy.
- Effortless customer support across multiple channels: The Dynamics 365 CRM solution from Microsoft delivers intelligent and guided support across all channels, combined with a flexibility to work with a business’s existing systems. It also empowers clients and customers with the tools they would need to ensure quick resolutions, every time.
- Better customer experience: Businesses can streamline scheduling, on-site efficiency, and inventory management with Dynamics 365 CRM. Furthermore, the CRM software ensures quick and transparent communications between brands and customers to keep customers connected to customer support. Businesses also get access to tracking functionalities.
- Improve operational efficiency: Dynamics 365 CRM improves operational efficiency with the use the Internet of Things (IoT) to quickly detect and solve problems, reduce costs with predictive maintenance, and automate work orders, scheduling, and dispatching.
- Increase profitability: The CRM software enables businesses to empower employees to predict resource demand and work together with integrated planning and analytics tools that are easy to customize based on your business requirements.
- Improve project management: Businesses can visualize costs and revenue, get access to robust project planning functionalities and intuitive dashboards, predict the profitability of the project, anticipate demand for resources, and use customer-centric service delivery models to build trust among customers.
Other benefits of Dynamics 365 CRM include resource optimization, increased productivity, personalize & streamline customer service, improve engagement, and more. More importantly, businesses can foster more leads, make more informed decisions, adapt quickly, and scale their business operations.
How can we help you integrate Microsoft Dynamics 365 CRM?
We provide highly specialized solutions and implementation of Microsoft Dynamics CRM functionalities. Furthermore, we help businesses plan and assist the team in drafting work statements to include estimation of efforts and costs. We also develop HTML and JavaScript components to support CRM integrations with multiple interfaces. We also extend our services to support integrations of Dynamics 365 CRM with multiple applications and provide compact Microsoft Supported SDK Development for CRM applications. Click on the link to learn more about our Dynamics 365 CRM solution.